However, not long ago at the 2012 SES conference in San Francisco, Matt Cutts said Google had certain difficulties crawling Twitter/Facebook and hence could not tell how reliable a particular signal was.
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It has been believed for a long time that social signals such as the number of tweets, Facebook likes, Google Plus shares, social bookmarks a webpage has are taken into account in Googles ranking algorithm. For instance, did you know that Google Is Leery Of Social Signals, Says Matt Cutts
Instead, I'd like to go further and see what nuances there are to traffic- and reputation-oriented link building. I don't want to repeat what has already been said. For the most part, they say something like go social, write guest posts, etc. Now, there are quite a few articles that talk about different ways to attract natural-looking backlinks. Hence, when one says organic link building, they are probably talking about attracting links in a way that looks natural (=organic) to Google. Can one build a mountain? No, it is something that is formed naturally. Just to get it out of the way - there is no such thing as organic link building. And these are what I'd like to focus on in this post. Post-Penguin, more and more SEOs have been talking about how reputation building, link earning and other such things will be a win in the long run. At the same time, its hard not to think higher rankings when you know what might help your site rank higher in the SERPs.Ī way out? I believe nowadays one should strive to build such links that have both SEO and traffic-generating value. So, whats next: the death of press releases, guest articles or all link building?Īre there any link acquisition methods that havent become associated with web spam yet? Thing is, to Google, any action you take to specifically acquire a link is manipulative. Back in the day, SEOs knew they could get penalized for paid links or participating in link farms, while nowadays it has become very hard to tell what link acquisition methods to avoid - everything seems to have the potential to incur Googles wrath.Įvery now and then these days, we hear about yet another link building activity getting labeled as spammy. That’s annoying and feels like my private space is being violated – I want to decide myself whether I want to watch or listen to anything on your website.Never before has link building been more confusing than it is now.
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This one’s crucial: when you lie to your customers (for instance, do not disclose full payment details), it can cause a catastrophe, burst out on dozens of forums and blogs where people would describe you as a scammer and discourage others from using your service/product. And most users do not care if they are number 159,780.
Well, you can showcase your awards and achievements on the “About” page, but it’s not a good idea to clutter all pages with this information. Stop cluttering pages with badges and counters BuzzBundle) to discover positive, neutral and negative comments and discussions. Here’s the big truth: even if you don’t have any website-related accounts in social media, you can still be discussed there! Sometimes, you just need to search for your website mentions (either directly or setting up specific alerts with the tools, e.g. Stop ignoring the social mentions of your website Does this website link back to me? Or maybe I’ll just mention it in text without inserting a link?! Now take a look at Wikipedia articles and you’ll get the answers.
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